Hennes and Mauritz - Get ready For H&M&180

2025-09-10

The London Issue – H&M To Unveil Its A/W 2025 Collections at London Fashion Week In A Genre-Defying Celebration Of Style And Self-Expression, Starring Alex Consani, Paloma Elsesser, Amelia Gray, Angelina Kendall And Sora Choi

This September, H&M is returning to London Fashion Week with a spectacular showcase of its most elevated A/W25 collections. “The London Issue” will invite figures from across the fashion community to join a set of style-centred daytime sessions followed by a hybrid fashion show spotlighting self-expression and the H&M design vision.

An extraordinary team of visionary creatives will come together to curate the happening, including figures who are shaping the landscape of contemporary fashion: from legendary editor Katie Grand through to acclaimed stylist Jacob K. Other collaborations from across the culture sphere include movement direction by Harry Alexander; lighting and spatial design by Matiere Noire, with show visuals by the creative studio Special Offer and musical direction from electronic music producers David and Stephen Dewaele, of Soulwax & 2manydjs. The London Issue has been spearheaded by the creative agency, Kennedy. Talent for the show will include Alex Consani, Paloma Elsesser, Amelia Gray, Angelina Kendall and Sora Choi.

Aays Ann-Sofie Johansson, Head of Design & Creative Advisor H&M

H&M believes in providing a stage for creativity in all its guises. We are thrilled to be collaborating with so many industry leaders and incredible creative forces who are defining self-expression and ground-breaking style.

In keeping with the spirit of inclusivity and collaboration that has always defined H&M, The London Issue – like the majority of H&M’s recent events - will be open to members of the public. Tickets to a daytime programme of fashion talks and workshops curated by Perfect Magazine, as well as the hybrid show, will be available through sign-up links in social media.

H&M A/W25 consists of two drops with the first chapter looking to the cultural revolution of late 90s Britain when a range of boundary-defying creatives, artists, musicians and styleicons redefined self-expression and attitude. Models of the moment Mona Tougaard, Vittoria Ceretti, Alex Consani, Sora Choi and Angelina Kendall front the campaign, styled by Jacob K and shot in London by Anthony Seklaoui and Mitch Ryan.

Says Eliana Masgalos, Designer H&M Womenswear

Both A/W 25 collection chapters will be showcased at the LFW event alongside the directional H&M Studio line and elevated menswear label H&M Atelier. The event marks a bold return to London Fashion Week, firmly spotlighting the strength of H&M collections. It also continues the special run of mega events that H&M has hosted all around the world over the past year, including a LA festival, to celebrate the S/S season, and one-off performances by iconic musicians in New York and London.

Both A/W 25 collection chapters will be showcased at the LFW event alongside the directional H&M Studio line and elevated menswear label H&M Atelier. The event marks a bold return to London Fashion Week, firmly spotlighting the strength of H&M collections. It also continues the special run of mega events that H&M has hosted all around the world over the past year, including a LA festival, to celebrate the S/S season, and one-off performances by iconic musicians in New York and London.

H&M&180: The London Issue

Creative Direction: Katie Grand - Styling: Jacob Kjeldgaard - Casting: Piergiorgio Del Moro - Movement Direction: Harry Alexander - Makeup Artist: Lucy Bridge - Hair Stylist: Damien Boissinot - Nail Artist: Ama Quashie - Score / Music: 2ManyDJs - Lighting Design: Matiere Noire - Animation: Special Offer - Creative & Production Agency: Kennedy - PR: KCD Worldwide - Talks & workshops curated by Perfect Magazine.