TAG Heuer - Ryan Gosling embarks on a mission against time with TAG Heuer by his side in the new movie Project Hail Mary

2026-03-09

In Project Hail Mary, time becomes one of the most precious resources left to humanity. Starring Ryan Gosling, the film brings Andy Weir’s best-selling novel by the same name to the screen in a sweeping, emotional and scientifically grounded journey through deep space, where every calculation and every moment carries the weight of Earth’s survival.

Directed by Phil Lord and Christopher Miller, with a screenplay by Drew Goddard, Project Hail Mary, Project Hail Mary follows a science teacher Ryland Grace (Ryan Gosling) who wakes up on a spaceship light years from home with no recollection of who he is or how he got there. As his memory returns, he begins to uncover his mission: solve the riddle of the mysterious substance causing the sun to die out. He must call on his scientific knowledge and unorthodox ideas to save everything on Earth from extinction… but an unexpected friendship means he may not have to do it alone.

Throughout the film, Ryan Gosling as Grace wears the TAG Heuer Connected Calibre E5, featured in a titanium case paired with a vivid red strap. Integrated naturally into the character’s daily life aboard the spacecraft, the watch becomes a constant presence during moments of analysis, experimentation and decision making, remaining with Grace during periods of isolation and quiet reckoning. Alone in space, with no human contact and limited resources, time becomes both an ally and an adversary. In an environment governed by precision, data and timing, the TAG Heuer Connected Calibre E5 aligns seamlessly with the scientific rigor and emotional intensity of Grace’s journey, serving as one of the few familiar companions left to him.

A TAG Heuer ambassador for several years, Ryan Gosling brings a rare authenticity to the partnership, built on a shared vision of resilience, innovation and pushing the limits. Since becoming an ambassador in 2021, his relationship with the brand has grown naturally, extending beyond representation to become part of the stories he brings to life on screen. Through his roles, TAG Heuer’s values are subtly integrated into the narrative, reinforcing the connection between performance, character and purpose.

In this movie, the TAG Heuer Connected Calibre E5 he wears plays a meaningful role within the film’s universe, reflecting its spirit and themes. Rooted in advanced technology yet deeply human in its expression, it mirrors the balance at the heart of the story, where precision meets emotion and innovation serves something profoundly personal.

Presented by Amazon MGM Studios, Project Hail Mary will be released in theaters worldwide on March 20, 2026, delivering a cinematic experience where time, science and human determination converge on an interstellar scale.

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in 139 countries. TAG Heuer products are available online at www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide.

For 165 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of two iconic families designed by Jack Heuer – TAG Heuer Carrera and Monaco – and is rounded out with the contemporary TAG Heuer Aquaracer, Formula 1, Link, and Connected lines.

Embodying TAG Heuer’s new philosophy, Designed to Win, the brand continues to build on its legacy of bold innovation, resilience, and high performance. Its prominent partnerships and brand ambassadors reflect TAG Heuer’s drive to push boundaries and perform in the moments that matter most.