It is precisely with the idea of a narrative journey that the artworks are placed in different areas of the company premises. Welcoming the visitors outside the museum is the imposing bull, symbol of the company, made of cast bronze and life-size. Inside, creations range from works that celebrate the iconic nature of the cars on display in the Lamborghini Museum to canvases with bold, vibrant colors that evoke the dynamic atmosphere of the production lines.

The choice of materials and techniques also influenced where the works would be shown. Works made of carbon fiber, for example, are on display in the composite materials department, while a hood entirely hand-painted with an airbrush is placed at the entrance to the paint shop.

Despite the variety of two-dimensional works and sculptures, they all converge to evoke the brand’s iconic heritage and the company’s futuristic vision, summed up in the manifesto “Driving Humans Beyond”. It’s a philosophy that embodies Lamborghini’s mission to transcend limits, standards and conventions, serving as a source of inspiration for future generations.

The Automobili Lamborghini Museum, the venue for the main works of the “Dreamaway” exhibition, is open daily from 9.30 a.m. to 7.00 p.m. from May to September and until 6 p.m. from October to April. The exhibition, in the museum and along the factory tour route, will remain open to the public until early 2025.